Capacity Building
At county and national levels, we focus on the International Labour Org.'s Business Management Program for your growth.
Connecting Business Ideas to Opportunities
With a minimum of 200 trained youths per county, we expect to empower a significant number of young entrepreneurs.
Assuming a 70% success rate, we anticipate the launch of 6,580 new businesses.
Each enterprise is expected to generate four jobs, directly or indirectly impacting approximately 184,240 households.
The Approach
Youth express their interest in the competition through messages or advertisements.
Participants record a one-minute video explaining their business idea and fill out a Google form.
A panel of experts selects up to 200 participants per county to attend a one-day workshop focused on business idea generation and screening.
After training, participants have five days to fine-tune their ideas and record a second video pitch.
Expert judges select winners at the county level, and a county award ceremony celebrates their achievements.
County winners attend a week-long training on business plan development, after which they pitch their plans in a 10-minute video.
Our Intervention
At county and national levels, we focus on the International Labour Org.'s Business Management Program for your growth.
Through Plug Mtaani, we recognize and reward outstanding ideas starting at the county level in order to reach a huge scope of youth.
Participants receive support from private partners and public institutions to help turn their ideas into viable enterprises.
Exceptional business ideas from across the country compete at the national level, encouraging healthy competition and recognition.
We foster connections and group formation among participants, creating a supportive community of entrepreneurs.
Our Partners